I'm Bonnie Spann, a Chicago-based marketer with years of experience turning stories into connection.

I currently lead marketing and communications for Jacob's Pillow Dance Festival, where I oversee a full team and work at the intersection of creative storytelling and strategic growth.

I believe great marketing is really about giving something a voice, whether that’s an idea, an organization, or a mission, and finding the clearest, most human way to share it. I've built real depth in audience strategy, campaign planning, and the systems (web, email, digital advertising) that turn a good story into measurable impact.

I'm drawn to work that makes a difference and I care as much about the craft of the message as I do about whether it actually reaches and moves the right people.

Thanks for stopping by. If you'd like to talk about a project or a role, I'd love to connect!