My Resume

Jacob’s Pillow | Becket, MA

• Lead digital marketing strategy for a major performing arts organization, overseeing email campaigns, website content, and digital advertising to drive ticket sales, audience growth, and engagement.

• Oversee the content, design, and user experience of the organization’s website, implementing seasonal updates, SEO strategies, and cross-departmental content initiatives.

• Analyze campaign and website performance using Google Analytics and other reporting tools, delivering insights and recommendations to leadership and stakeholders.

Jacob’s Pillow Dance Festival | Becket, MA

• Lead digital marketing strategy for a major performing arts organization, overseeing email campaigns, website content, and digital advertising to drive ticket sales, audience growth, and engagement.

• Oversee the content, design, and user experience of the organization’s website, implementing seasonal updates, SEO strategies, and cross-departmental content initiatives.

• Analyze campaign and website performance using Google Analytics and other reporting tools, delivering insights and recommendations to leadership and stakeholders.

Jacob's Pillow Dance Festival | Becket, MA

• Produced and scheduled emails, blog content, and streaming launches.

• Built dynamic landing pages and enhanced digital storytelling.

• Collaborated across departments to execute promotions.

• Led email platform integrations and backend testing.

Jacob's Pillow Dance Festival | Becket, MA

• Worked with the Digital Marketing team to ensure brand voice is clear and amplified across both digital and printed platforms

• Coordinated distribution of print materials such as brochures, event programs, and advertising pieces

• Partnered with Patron Services to design and place signage for all campus-wide needs including directions, accessibility, and ticketing

• Designed and coordinated an anniversary exhibition in the campus Welcome Center

• Applied daily updates to performance and event information on the website

• Designed weekly, public event calendars, and, after applying needed edits and updates, postered the calendars around campus

Imago Dei Coffeehouse | Searcy, AR

• Managed social platforms for the business- created engaging content using photography, videography, and design skills to increase following and engagement across all platforms.

• Increased engagement by 350% within three months.

• Increased brand following by 9% within three months.

• Planned monthly community events which led to an increase of sales by 90%.

• Designed company merchandise using Adobe suite.

• Created an email marketing campaign that, on average, led to around $1,000 in sales per email.

• Regularly updated the company’s website to market new food, beverage, and merchandise items.

Harding University Student Publications | Searcy, AR

• Managed special events and other activities to gain public attention through media.

• Developed and maintained the brand’s image and identity using previous work.

• Identified main client groups and audiences, determined best way to communicate publicity information, and developed and implemented communication plan.

• Helped plan and host the Arkansas College Media Association’s annual student/adviser conference.

Heartland Camps and Retreat Center | Kansas City, MO

• Measured effectiveness of marketing, advertising, and communications programs and strategies.

• Elevated social media marketing department by recruiting, training, and managing marketing employees.

• Published content that aligned with brand to build connections and encourage positive action.

Heartland Camps and Retreat Center | Kansas City, MO

• Optimized website exposure by analyzing search engine patterns to direct online placement of keywords and other content.

• Optimized digital assets for search engine optimization (SEO) and for display and usability on internet-connected devices.

• Created content strategies for digital media.